About imotesa.bg

Why we built imotesa.bg

Searching for a property today is confusing, slow and far too noisy. Buried in listings, scattered information and complex filters, people lose hours comparing, checking and trying to read the market on their own. The same home often turns up on several sites under different listings, and its real market value is rarely clear from the listing itself.

imotesa is the independent record of the Bulgarian property market. It collects every public listing hourly, resolves duplicate listings into the real properties behind them, and maintains the market's price and liquidity history. Its methodology, including its limitations, is public.

What makes imotesa.bg different

Four things the listing doesn't tell you:

• No duplicate listings — the same listing posted by different agents and portals is merged into a single property, instead of you scrolling past the same home ten times.
• Market and investment signals — price distributions, median and €/sqm by neighbourhood, price history, expected rental yield and neighbourhood rankings show whether a listing is actually a good deal.
• Market statistics and trends — real data on average prices, market movement and a breakdown by property type and room count, updated daily.
• A summary of every listing — AI analyses every listing, fills in missing details, scores its quality and summarises what matters most about the property.

Our methodology

The data in imotesa.bg is collected automatically from publicly available property listings in Bulgaria. The process includes:

• Aggregation — daily crawling and indexing of listings from leading property platforms.
• Duplicate detection — we compare listings' photos and key characteristics (location, size, floor, year built, price) to determine when different postings actually represent the same property, and merge them into a single record.
• AI classification — automatic recognition of property type, features and location, plus generation of a structured description (pros, cons, exposure, layout).
• Market valuation — comparison with active listings in the same area, type and price range, to calculate the listing's real position relative to the market.
• Statistics — aggregated historical data by neighbourhood, property type and room count.

We don't publish property listings ourselves — imotesa.bg is an analytics platform that helps users make an informed choice, not a brokerage.

Who is behind imotesa.bg

The platform was created by Mario Paunov — MSc in Marketing, software engineer, architect and consultant with over 15 years of experience across several industries — to solve the frustrations people run into when searching for property in Bulgaria.

He carries editorial responsibility for the market analysis published on the site. The texts themselves are produced with automated tooling over our own data; the calculation rules are described on the Methodology page.

Data freshness

The database is updated several times a day. Market statistics reflect the active listings as of the last update. The approximate last-updated date is shown on the statistics page.

We are not a broker and we do not sell property — we measure the market others sell on. Nobody pays us to forget.

Contact

Have questions, feedback or suggestions? We'd love to hear from you.

Email: support@imotesa.com
Or use our contact form.